Jim Coover, co-founder, chairman and president of Isagenix, has more than 30 years’ experience in building and guiding successful companies that have helped shape the health and wellness industry. He led one of the fastest growing and most popular weight-loss companies in history, serving more than seven million customers and exceeding over $1 billion in sales.
How Jim Coover Brought Adaptogens to Isagenix
One of the pillars behind many great Isagenix nutritional products are adaptogens. Originating from the Greek word “adapto,” the term adaptogen is applied to plants that produce special substances, allowing them to evolve under significant [...]