An Important Milestone for Telomere Health and for Isagenix
Isagenix Co-Founder and President Jim Coover and Master Formulator John Anderson have just revealed a new formulation of Product B®! This fourth generation of Product B is so improved, it comes with a new name—Product B IsaGenesis®—and it’s scientifically designed to deliver the optimal levels of active ingredients targeted to support telomere health.
“Isagenix cares about telomere health and we are committed to be in the forefront of this science using natural products, not drugs,” said Jim Coover during the reveal. Product B IsaGenesis aims to help telomeres do what they do best—protect your DNA, your cells and help you age healthily.
“Besides being the best telomere support product on the planet,” said John Anderson, “IsaGenesis is also a very powerful antioxidant, which benefits the liver and the brain.”
Outstanding New Improvements
- 20 percent more active ingredients
- Ingredients added to enhance absorption
- It’s now a softgel, making it easier to swallow
- Also supports liver, kidney and brain health, cell integrity and healthy circulation
The new formulation boasts another improvement: It’s now a softgel, making it easier to swallow and superior in terms of absorption of the active ingredients. “All Isagenix products are formulated with these fundamental objectives in mind,” said John Anderson. He also shared the origin of the product’s new name, saying, “I always knew the name would change someday as the product evolved. Genesis means the coming into being of something, it means the origin. And that is exactly what IsaGenesis is as Isagenix leads the way to telomere health—now and in the future.” Dr. Bill Andrews, a pioneer in the world of telomere health, was also present for the reveal, where he shared some basics of telomere science and new advances in research. “As we age, our cells are constantly dividing and our telomeres shorten during the process,” Dr. Andrews explains. “Oxidative stress, toxins and a poor diet can cause the process of telomere shortening to speed up, which means we age faster in life. And the faster we age, the sooner we face age-related health conditions down the road.”
University Study Support for Product B
Finding an accurate and predictable way of determining telomere length is something scientists are working to solve. In the meantime, there are some markers of healthy aging that can help determine efficacy. Jim Coover emphasized the Isagenix commitment to research, saying “scientific validation is very important to us, because we want you to know that every Isagenix product is effective.” To understand how Product B makes an impact on healthy aging, Isagenix partnered with Arizona State University to measure catalase, a marker of healthy aging, and determine how this important indicator is affected by Product B, and ultimately, Product B IsaGenesis. The early results of the randomized, double-blind, placebo-controlled trial were shared by Chief Science Officer Suk Cho, Ph.D. You can learn more about the trial design and results at IsagenixHealth.net.
Product Availability and Pricing
All Autoship orders that contain the current Product B Antioxidants plus Telomere Support or current Ageless Essentials™ with Product B will continue to ship until inventory is depleted. Upon run out of our current Product B Antioxidants plus Telomere Support, the 4th Generation Product B IsaGenesis will be replacing all Autoship orders, and current Product B will be removed from all catalogs. We expect to be fully depleted of the current inventory in all distribution centers within a few weeks. The 4th Generation Product B IsaGenesis will be priced at $79 (54 BV), a slight increase of $2 (2 BV) from the current Product B. Ageless Essentials with Product B will also be updated with IsaGenesis, with a new price of $140 (95 BV). If you prefer to start using IsaGenesis immediately, you’ll need to update your Autoship order by logging in to your Back Office starting August 24. In your Back Office, select “Manage Autoship” and add Product B IsaGenesis (or Ageless Essentials with Product B IsaGenesis) to your order. Then delete the order containing Product B Antioxidants plus Telomere Support. Both current Product B and new Product B IsaGenesis will be available for sale in the wholesale and Autoship catalogs until inventory is depleted, then only Product B IsaGenesis will be available. The following paks and systems which contain Product B IsaGenesis or Ageless Essentials with Product B IsaGenesis will be subject to slight changes:
|Everyday Essentials Pak||Price Increases Slightly to $220 (142 BV)|
|Total Health & Longevity System with Product B IsaGenesis||Price Increases Slightly to $410 (264 BV)|
|Product B IsaGenesis Starter Pak||Price Increases Slightly to $375 (243 BV)|
|Product B IsaGenesis President’s Pak||Same price, no longer contains six IsaShakers|
|Business Builder Pak||Same price, no longer contains four count of Want More Energy?® sticks|
|Performance President’s Pak||Same price, now contains two 5-Piece Sample Paks (rather than three)|
|Healthy Aging President’s Pak||Same price, no longer contains a canister of Want More Energy?®|
|Product B IsaGenesis 2ct||Price Increases Slightly to $150 (103 BV)|
|Product B IsaGenesis 3ct||Price Increases Slightly to $213 (146 BV)|