Celebration 2015 was an action-packed two day event in Mexico City. More than 420 people were in attendance for exciting product training and announcements about how Isagenix is expanding its reach throughout Mexico and other Latin American communities.
In an effort to further promote the Isagenix mission of positively impacting world health as set forth by our founders, Isagenix announced plans to launch an updated product line in March 2016 for all of Latin America. The updated product line will maintain our no-compromise commitment to quality through rigorous Isagenix testing standards while allowing us to reduce the per-serving cost to a price that is more agreeable with our Latin American customers. Isagenix Chief Executive Officer Kevin Adams shared details of the plan last week.
Through innovative, new packaging, reduced transportation expenses associated with manufacturing, and newly acquired sources for key ingredients, Isagenix is able to offer the updated product line to Mexico residents at a more affordable price.
The product line and new pricing structure will help Associates implement several key strategies:
- Sharing products with a much larger percentage of the population who previously were not able to purchase the products.
- Helping more Mexico residents achieve their personal health and wellness goals.
- Expanding their Isagenix business more quickly through the sharing of products in all levels of the community.
Isagenix Founder and Master Formulator John W. Anderson took to the stage to reaffirm that the U.S.-based ingredient sources, while more economical, are top-notch and meet our unwavering commitment to excellence.
”We’re going to support you—the source of the protein is the same company responsible for incorporating the New Zealand and Australia whey protein processing…from the cows and non-GMO, steroid-free, and hormone-free standards,” says John. “They replicated that in the United States. So, we’ll be able to have the exact same hormone-free whey in such a close region that will save on transportation costs.”
In addition to the updated product line scheduled for March 2016 in Mexico, Isagenix announced an immediate price reduction on all existing core products to help introduce the Isagenix lifestyle to more Hispanic customers over the coming months. This price reduction will help Associates expand their efforts to share products with a much larger audience.
“This is a very generous gesture,” says David Sierra, Sales Manager of Isagenix Mexico. “Isagenix never ceases to amaze me. We are so focused on helping the people of Mexico improve their health and well-being. This price reduction will make it easier for our Associates to begin sharing the products with tens of thousands of new customers, positively impacting the health of the people who live here.”
While the price reduction takes effect immediately, the updated Isagenix product line will be introduced progressively and be officially unveiled at the first-ever Convention regional event in April 2016. Location and more details will be available soon. Stay tuned for some exciting promotions to help you and your top leaders attend the event.
To add to the momentum, the launch of the Lemon Passion Bar was very well received. It further demonstrated our commitment to creating products and flavors more aligned with the preferences of the culture.
“This year has been a strong year for Mexico in spite of many challenges. We have attracted amazing talent in our Corporate team with Sales Manager David Sierra and Marketing Manager Amelia Fuentes joining the team,” says Sharron Walsh, Vice President of International Sales and Marketing. “Together with the staff in Mexico, we’ve created the best event we’ve ever had in Mexico. With more great talent joining the office soon and the pricing initiative we just announced, 2016 is going to be a landmark year for Mexico, and I can’t wait!”