Isagenix was recently featured on The Dr. Oz Show as one of the top weight-loss programs on social media, giving our company and products national attention among more than 2.3 million viewers and countless more on social media.
Here is a recap of the positive points featured on the show:
- Dr. Oz said Isagenix is one of the top three diets on social media.
- Dr. Oz also said that Isagenix is “the most popular one that … started the trend.”
- The two Isagenix Customers (Michelle No. 1 and Michelle No. 2) featured on the show lost a combined 144 pounds* using the Isagenix System. This is what viewers will remember.
- The “before” and “after” photos for both women were amazing. Again, this is the visual confirmation that Isagenix works!
- Michelle No. 2 admitted that you have to change your lifestyle and continue to use the products to maintain your loss. This was a great testimonial that Isagenix is not a fad diet; it is a lifestyle.
- Dr. Oz said his favorite part about these diets is the supportive community through social media, reinforcing the Isagenix model for success.
Dr. Oz wrapped up the review by recommending that people check with their doctor before starting a weight-loss program and said that Isagenix is a good option for those who want to jump-start their diet with a low-calorie program.
Overall, the Dr. Oz segment was a positive review of Isagenix and our amazing program results; however, there were some inaccuracies shared about our products, and we want to make sure you have the facts.
1. Cost & Use of Program
Dr. Oz Claim: The guest host, Jenna Wolfe, paid $373 for a 30-Day System, which she called “expensive.”
- Jenna paid retail price for our 30-Day System. If she had signed up as an Associate, she could have saved $89 dollars each month for the 30-Day System, after paying a one-time membership fee of $29 or $39.
- According to the USDA, the average American spends $669 per month on groceries and eating out, an average of $7.43 per meal.
- The 30-Day System provides products to replace 64 meals per month.
- The Associate price for the 30-Day System is $284 per month.
- Using the USDA average meal price of $7.43, each of the 26 remaining conventional meals is an additional $193 per month.
- The total cost for groceries and Isagenix products is $477, compared to $669 spent by a typical consumer.
2. Product Ingredients
Dr. Oz Claim: Dr. Oz tasted IsaLean® Shake in Creamy Dutch Chocolate and claimed it tasted “chemically.”
- Unlike our typical new Customer, neither Dr. Oz nor Jenna received the benefit of working with an experienced Isagenix Associate to learn how to best use and prepare our products.
- It appeared that the shake was not properly prepared and had been sitting for some time. Our IsaLean Shake directions state that the product should be blended with water and ice in the IsaBlender® and consumed within 10 minutes of preparing the shake.
Dr. Oz Claim: Dr. Oz implied our ingredients include chemicals. The registered dietitian and nutritionist, Maya Feller, said our products include “a bunch of stuff,” implying that the ingredients included were unnecessary.
- Isagenix is committed to a no-compromise policy in regard to our products and all ingredients. We use high-quality ingredients backed by science and adhere to an evidence-based approach to make sure that our products are safe and efficacious. To learn more about how Isagenix ensures our no-compromise quality, see “What It Means to Have No-Compromise Quality Policy.”
- While all food is made up of chemicals, Isagenix emphasizes the use of natural ingredients. We never use artificial sweeteners, flavors, or colors in our products. For more information about the ingredients in our IsaLean Shake, read “IsaLean Shake: A Complete Ingredient-by-Ingredient Breakdown.”
- For more information about our ingredients overall, read “Should You Always Avoid Foods With Long Ingredients Lists?”
Dr. Oz Claim: The second Customer who shared her experience claimed that the added niacin in our products gave her thyroid problems.
- As Dr. Oz himself confirmed, there’s no evidence of a link between niacin supplementation and thyroid dysfunction.
- Niacin is an essential, water-soluble B vitamin that is important for supporting normal metabolism, brain and memory, and skin health. The vitamin is available as nicotinic acid and niacinamide. In some sensitive individuals, nicotinic acid at a therapeutic dose has been known to result in a harmless flushing response. Historically, nicotinic acid was used in Isagenix products, including Cleanse for Life® and Natural Accelerator™. To minimize or eliminate any potential events of flushing, we removed all the nicotinic acid in those products, replacing it with niacinamide. It’s important to note that there’s no evidence of a safety risk related to previous use of nicotinic acid or current use of niacinamide in the amounts used in our products, including no link between niacin use and thyroid dysfunction.
3. Program Results
Dr. Oz Claim: Jenna stated the program is very overwhelming and not for people who need simplicity.
- One of the primary reasons people have difficulty staying on their diet regimen is the amount of time and planning required to achieve the desired results.
- While most consumers understand the importance of a healthy diet, many lack the time, knowledge, and/or skill to follow and prepare a nutritious diet. Isagenix makes it easy and convenient to integrate nutrient-dense foods and supplements into one’s diet.
- The use of Isagenix products is not a “fad diet.” Our products and systems are formulated to contribute to healthy lifestyle changes by taking the guesswork and time out of preparing one to two properly balanced, calorie-restricted meals per day, which are supplemented with our satisfying snacks that make it possible for more people to achieve weight loss and weight maintenance.
Dr. Oz Claim: The second Customer who shared her experience said that it didn’t work for her because it is a “lifestyle change.”
- We agree! A successful transformation requires a lifestyle change.
- Good health is an important commitment, and anyone making a lifestyle change needs positive support to reach his or her goals.
- Isagenix not only offers products that help you achieve your goals but also a community for education, support, motivation, and accountability.
- People across the world have maintained healthy lifestyles for weight loss, weight maintenance, muscle building and retention, and fitness performance by using Isagenix products.
- Last year alone, more than 23,000 people completed the IsaBody Challenge® 16-week program, and more than 35,000 are expected to complete the program this year. The IsaBody Challenge is a 16-week contest that rewards participants for body and life transformations. The best results are achieved with the right support and guidance in combination with our products. This is what sets Isagenix apart from the rest!
Dr. Oz Claim: Maya stated there were “dangers of a low-calorie diet,” and there is very little “real food” consumed on Isagenix 30-Day System.
- The system presented on the show did not feature our easy-to-follow Weight-Loss Solutions guide, in which Isagenix provides guidelines for balanced third meals on Shake Days. This 400-600 calorie lunch or dinner completes a 30-Day System.
- Our products include protein, micronutrients, and fiber as well as other bioactive components of food from real fruits, vegetables, and herbs – of the highest quality as determined through rigorous testing – in a way that is also convenient and tastes delicious.
For more information, check out the following resources:
- Statement provided to The Dr. Oz Show
- Nutrient in the Spotlight: Niacin
- Using Isagenix Products With a Thyroid Condition
- IsaFYI: The Isagenix System Works!
- Top 10: 400-600 Calorie Recipes
- The Value of Isagenix (infographic)
*Results not typical. Weight loss, muscle gain, lifestyle, and other results depicted here reflect exceptional individual experiences of Isagenix Customers and should not be construed as typical or average. Results vary with individual effort, body composition, eating patterns, time, exercise, and other factors, such as genetic and physiological makeup. Weight loss, muscle gain, lifestyle, and other results depicted here reflect exceptional individual experiences of Isagenix Customers and should not be construed as typical or average. Results vary with individual effort, body composition, eating patterns, time, exercise, and other factors, such as genetic and physiological makeup. In a two-phase study performed from 2015-2016 by Skidmore College in New York, researchers evaluated use of Isagenix products for weight loss. As part of the weight-loss phase, the participants took part in a calorie-controlled regimen of Shake Days and one Cleanse Day per week and lost an average of 24 pounds after 12 weeks. View the study results.